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Selling your home


The Next Move Is Yours

STEP 1: DEFINING SUCCESS

Outlining Your Objectives

  • What is your motivation to sell?
  • What is your timeline to move?
  • Where are you moving?
  • What is most important for you?

Understanding the Market

  • Market Dynamics: Macro v. Micro
  • Market Forces: Supply & Demand
  • Market Forces: Supply & Demand
  • Analysis of Active, Pending, & Sold Transactions
  • Personal Timing & Seasonal Considerations

Your Home: Strategic Planning

  • Outline Features & Benefits
  • Determine Key Differentiators Based on Active Inventory
  • termine Key Differentiators Based on Active Inventory
  • termine Key Differentiators Based on Active Inventory

STEP 2: LISTING DETAILS

Finalize Documentation & Contractual Agreements

  • Complete Any Property Improvements
  • Engage Staging Consultant
  • Engage Photography and Media Professional
  • Organize Trusted Advisor Meeting
  • Define Launch Timeline

Marketing Preparations

  • Property Launch Collateral
  • Traditional Advertising
  • Digital Marketing Plan
  • Social Media Strategy
  • Broker Network Exposure
  • Showing Strategy
  • Cross Marketing
  • International Buyer Strategy
  • International Buyer Strategy

STEP 3: INTRODUCING THE PROPERTY

Launching the Marketing Plan

  • Creating the Perception of Value
  • Attracting & Qualifying Potential Buyers
  • Safe Showing
  • Monitor Interest
  • Weekly Reports, Updates, & Communication Strategy Respond to Changes in the Market Place

Negotiating Strategies

  • Procure Written Offers
  • Qualify & Analyze the Merits of Each Offer
  • Strategically Respond to Offers
  • Negotiate to Optimize Price & Terms
  • Multiple Offer Process & Back-Up Offer Strategies

STEP 4: ESCROW PROCESS

  • Complete Disclosures
  • Complete Disclosures

Closing

  • Transitioning from the Property
  • Final Documentation
  • Closing & Celebrations<

Working Together Again

  • Staying in Touch & Keeping You Informed Second Homes & Investment Properties Providing Resources
  • Feedback, Testimonials, & Referrals
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